Selection Policies Governing Links to External Web Sites
The purpose of these guidelines is to establish a uniform set of considerations governing selection of links to external web sites. The premise of the guidelines is that links on Seekers Church website should be appropriate to our mission and represent sites that are respected in the community, provide accurate, current content, and are reasonably well designed and accessible. Links also should make the relationship between Seekers Church and any linked site clear.
It is important to acknowledge that no web site to which Seekers Church links is likely to be in perfect agreement with every aspect of these guidelines. The guidelines and policies provide a starting point from which Seekers Church members can use their judgment to assess the relative risks and benefits of links.
Seekers Church uses the following considerations with respect to a particular web site:
Sponsoring organization or person: Is the organization or person that sponsors the site reputable and authoritative? Does the organization or person usually provide reliable information? Is the purpose of the site clearly stated? Is the organization or site connected with a member of the church?
• Notifies users of which information is collected about them while they are on the site;
• Notifies users as to how the information will be used, shared and protected;
• Asks users for their explicit permission to collect, track, aggregate or share personally identifiable information; and
• Conforms with applicable sections of the Privacy Act and Children’s Online Privacy Protection Act (if relevant.)
Separation of advertising and editorial content: Can an average user clearly distinguish advertising from editorial content? Are sources of funding for the site and sponsorship of content unclear?
Financial interests: How easy is it for a user to identify a person’s or organization’s financial interests in a web site or in products or services promoted on a web site?
Contact information or feedback mechanism: How easy is it to contact the site operators? How quickly does the site respond to users’ inquiries?
Registration and fees: Can the site be used to obtain basic information without registering, paying fees or purchasing a product?